Get that whip out!


Next postcard is from my friend Paula that I wrote about here. She is now supposedly in London, but it’s hard to tell. You never know how long she stays in one place before moving on.

The text on the card says:


What a beautiful contradiction!
The innocence in her look – such a naive beauty – and the whip in her hand…

A metaphor for life?

I let you think about that!

Nomadic hugs,
from Paula in the Netherlands (not for long…)


Postcard from London


Next postcard comes from my friend James in London
Me and James have known eachother through the internet since about 1997, but we met the first time in Germany in 2004.

We all have something we care for, for me it is cameras and computers, for James it is motorbikes and cars. Especially Jaguars.
Things that appear to be very different. In function as well as in size. But if you look beyond these details, there is actually very little difference. A camera or a motorbike actually have something fundamentally the same.

It is easy to forget these days, when everyone we know is running around with dslr’s, smart phones and own cars, how many centuries of technological innovation lies behind every single thing we own. How many millions of hours that is needed to build the things we use.
How many people throughout history have worked all their lives, studied, tested, failed and started all over to produce these things. What a piece of art they really are.

Yesterday, a new iPhone was announced. The iPhone 4S. And several newspapers exclaim their disappointment that they didn’t get an iPhone 5 instead. A disappointment that it hadn’t evolved more from last years release.

But we really do forget.

We forget all the work that is behind the development of a phone like this, millions of years of human evolution. Thousands of years of technological evolution.
How much effort contained in that small little thing that fits in your pocket and that does everything except frying your eggs for breakfast.
That small thing that in a few years only, has changed the way we behave. How we live our lives.
Changed the world we live in and how we look at it.

The car changed our place in the world. The camera has changed the way we look on ourselves. The smart phone has changed our social world.

Ins’t it strange then, to be disappointed?

In the end, it’s not about how many more megapixels our camera has, a better battery or how big the screen is. It is about what we can do with this tool. How it changes things for us.

This photo from James, and what it represents for him, really captures this:


I dont have many black and white photos – but this one I always liked – it provokes a strong feeling in me - about freedom and the unknown.
I still like to drive the car alone at night.  Going nowhere.  Just drive.  :-)  It reminds me of that.

When I first passed my test – this is in 1977 – I took my Mums car out any night she would let me and would drive around the streets long into the night – I loved to just drive around the West end – going nowhere - with an old radio on the passenger seat (the car had no radio of its own) – playing whatever music – just driving around and around.



Postcard from Isle of Skye


Next postcard is from Claire from her visit to Isle of Skye in northern Scotland this summer.
Six months ago I didn’t know her at all, today we live together. Sometimes, strange things happen fast, they take sudden turns into places you hadn’t expected at all. That’s part of the charm of life. If things were always happening in expected ways, and simple, we would quickly get bored of life. But sometimes, the unexpected is hard to deal with.

On the backside of the card it says:

Portree on the Isle of Skye where I’ve been staying for the past few nights. This morning I sat on the pier (at the very far left in the picture, today it is a much bigger stone construction), listening to the seagulls and enjoying the morning air. xx





A postcard from ancient times?


Here comes the next postcard. I’m a bit behind on these, having several more to come the following weeks. Meanwhile, if you haven’t sent a post card to me yet, I would be happy if you did! If you don’t have a regular one, send it through Please make it Black and White or Sepia and choose an image that means something to you!

Send it to:
Mathias Cederholm, Bällstavägen 51, 168 66, Stockholm, SWEDEN

The following postcard is from my former collegue Nina that I worked with at a recycling/Solid Waste company in my hometown Västerås some years ago.
Nina is a smart and open person to work with. One of those positive co-workers that puts a smile on everyones faces. She is also a talented photographer.

The photo is by her and show her daughter Frida.


A dreaming Cleopatra.

My daughter Frida some years ago on her way to a masquerade. Scarf, cloth and christmas tree decorations – anything that could be found in the wardrobe.

Since I enjoy photography it’s fun to have a daughter that enjoys having her picture taken (my son avoids it).

What is she dreaming of?

Hugs from me to you.


Rocco di Montepiggiolo


The next postcard is from Mrs. Frisk, a friend I got to know a couple of years ago when she started dating one of my closest friends, Johan. First time we met, she got the impression that I disliked her, but what she didn’t know, was that her new boyfriend had given me too many cocktails the night before and therefore I was a bit grumpy and tired and not in a party mood.
Since then, we have become good friends.

The text on the postcard says:

Rocca di Montepiggiolo

This photo is from an old fortress in Italy. The quality is not that good since I took it with my old Eriksson T68i cell phone, but I still love it. To me, this fortress symbolizes a place to just be, an adventure and joy.

Mrs. Frisk

The photo also prove that a cell phone can take great pictures in good light (although the quality of this one is not that great because it is a photo of a printed photo).
If you go into a store, often they show you how many megapixels a camera has, but nowadays, this is largely irrelevant. This might have been interesting information when digital cameras first arrived on the market, but the last 6-7 years all cameras are enough for most people. Instead, too many megapixels might actually make the photo worse since a 12 megapixel cell phone camera is too large for the tiny sensor inside.

Despite this, the megapixel myth has survived as a marketing tool to people who doesn’t know what it is. It is easier to refere to a irrelevant number than to tell them what is good about the optics, sensor etc.



Postcard from India


The first postcard I’ve gotten is from my friend Uma in Chennai, India. I met Uma the first time in february 2007 when she invited me and several friends to visit for her daughters wedding. A proper traditional Indian wedding.
She introduced me to a whole new culture, a new way of seeing things and is today one of my closest friends that has helped me understand both my own culture from an outsiders point of view and a complex culture such as the Indian one. The only thing that needs to be sorted is the fact that she has seen more Ingmar Bergman movies than I have. That is unacceptable.
This is the note that comes with the postcard:

This picture I took in 2006 on my Kashmir holiday. These kids swarmed around us, smiled, sang, danced and kept us company. I just loved their beautiful looks and spontaneity. Seeing this again I send them a kiss and hope they travel across the globe on your postcard blog. :)

If you haven’t done so, please send me a nice postcard from a place or a situation that means something to you! You can do so for a low cost at if you don’t happen to have a physical one laying around.

Send me a postcard


When I moved in to this apartment, fall of 2008 I decided to paint the walls or put up wallpaper.
It’s not like the ones I have right now disturbs me, but that is not the reason why I haven’t done anything so far. There are two reasons. One, that I don’t know what to do, but the major reason is that I find it really boring to redecorate. There are so many better ways to spend your time and money.

Last week I brought back all the photos I have had at work since January. Because of that I started moving things around at home and realized that the photo I had hanging in the hallway needed to be taken down. Instead I put up one of my photos from my trip, but somehow it didn’t really fit there. So this monday I took it down and started putting up some old photos that has been laying around.
Some of these photos is from an old roll of film that me and two friends shot with an analog camera back in 1999. There were some nice phofos in there but I also took out the four pictures I bought at a museum watching a Richard Avedon exhibition in Amsterdam some years ago.

Richard Avedon is one of the worlds most famous fashion photographers. He’s taken pictures of every celbrity you know. To his death, 81 years old in 2004, he photographed actors, models, writers, dancers and politicians. Picasso, Elisabth Taylor, Tina Turner, Bob Dylan, Beatles, Ronald Reagan.

I had never heard of him.
Have you? How many photographers do you know?

Before I heard about Richard Avedon, I could probably not have named one photographer. I liked photography, but never really reflected that someone had actually taken that picture. That this someone was an artist that conciously had created an image. The line between crappy party or holiday pictures with a plastic camera to an artist creating art with his camera didn’t exist.

There were just images
On things we observe. And we observe things everyday.

But in that exhibition in Amsteradm there was a picture on the wall. A white wall. Clean. And on that white background I saw Marilyn Monroe.
Marilyn Monroe symbolize to me, Hollywood. A beautiful world of smiles. A world of plastic where we get the same response no matter who you talk to or how they feel.
In that picture I didn’t see only Marilyn Monroe. A mere representation. In that picture I saw a human being.

A human being just as alive as you and me. With feelings just like you and me.
In this photography I felt a connection to a human being I had never met, that I hardly knew anything about.
In a photography I saw art.

On my wall there are four photographsn by Richard Avedon. Unfortunately not the one of Marilyn Monroe, because I have been unable to find that photograph of her.
I would really love to have more photographs on that wall, so therefore I ask you for help. I would like you to send me a postcard or photo to me. Your black and white favourite. If you don’t have any postcards like that, you can upload a photo to and send it to me.
Send it to:

Mathias Cederholm
Bällstavägen 51
168 66 Stockholm

Choose a picture that means something to you, if needed convert it to black and white in iPhoto or Picasa on your computer and upload it to On the backside, write a motivation on why you chose that picture.

I look forward to recieving postcards from all over the world. And even if you don’t know me, but have found this blog some other way, so send me a postcard anyway!
I will publish all postcards recieved on this blog, so choose a picture, write something interesting (or not) and send it! ?