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Creativity is something that has been an interest of mine for a long time.
It was one of the things that I wanted to explore during my trip, even though I never really had a plan of what to do or not.
These days, creativity is a very popular subject. Brothers Teo and Fredrik Hären has made tons of money writing and speaking about it and one of their books was recently listed as one of the 100 most important books in business. That shows how something like creativity, traditionally not a very popular subject in most businesses, except among a few individuals, has suddenly become very popular.
We easily associate creaitivty with certain proffessions. Designers, science, product development, musicians, artists and so on. It has not been as common to talk about service, industry or office work as being creative.
Earlier in history, creativity has been a luxury and interest of the few, but for most people, it has rather been avoided. Peasants in feodal europe or the factory worker were not supposed to think too much, that only caused problems. Today, we still suffer from that kind of thinking, while at the same time, people in all types of businesses are expected to be more responsible, initiative-taking individuals that also solve problems in a creative way.
For me, creativity is not something that only matters for the few. For me it is about living. Every human being is creative, it is just as natural to us as breathing. No one is more or less creative, but are born with a full capacity.
What then happens is that we are molded and conditioned through years of upbringning, school and life in a society where creativity is not only discouraged, but also punished.
The ones who we normally refer to as being creative, is people who for some reason has remained unblocked or who for some reason has begun to unlearn that which holds us back.
The last few years, I have come to realize that creativity is both important and fun, and that there is a point in challenging our ideas and ways of thinking. To try new things and explore all aspects of life. Wether my life actually gets better, I don’t know, that’s not the point, the point is that I find it enjoyable.